Who wants to ride shotgun with me next week at the 2014 San Diego Comic Con in a GORGEOUS Lexus CT Hybrid! I’ll be riding in style with Lexus Free Rides wrapped in Adult Swim artwork. Hmm can’t wait to grab a photo of me with one of these sexy beasts!
Lexus will return to Comic-Con with Adult Swim as part of its “Free Rides” program that launched in 2012. Five Lexus CT Hybrid vehicles – completely wrapped in Adult Swim artwork and featuring both Adult Swim and Lexus branding – will offer Comic-Con attendees free rides throughout the Gaslamp District. Rides will be provided to individuals age 18 and over, and available on a first-come, first-served basis. Inside the cars, screens mounted in the backseat will broadcast Adult Swim and Lexus content while riders sit back and enjoy the sporty comfort and luxury provided by the Lexus CT. While in San Diego, Adult Swim and Lexus will film a thirty-second custom spot on-site highlighting the Adult Swim Free Rides promotion, which will air on the network during the week of August 11 and feature footage from the convention. Additionally, Lexus will sponsor a custom microsite at adultswim.com/freerides that includes a time-lapse video of the car wrapping process, downloadable wallpaper and more.
“Our activation with Adult Swim delivers on Lexus’ commitment to authentically connect with a more youthful audience,” says Lexus Media Manager, Teri Hill. “The CT Hybrid ‘Free Rides’ program celebrates a ‘live a full life’ and ‘free-spirited’ attitude which aligns perfectly with Comic-Con weekend and the mindset of the next generation of luxury buyers.”
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